Industrial Designer based in London. Specialised in Computational Design, Sports Design and Metamaterials
Computational design to disrupt riding experience
adidas x RHEON™ reactivewear. Garments for improved running economy
RHEON™ Motorcycling Knee protector
Ruroc x RHEON™ Ski helmet liner
Fly racing x RHEON™ Motocross helmet protection system
Harley Davidson x RHEON™ Motorcycling body armour collection
adidas x RHEON™ reactivewear. Garments designed to ‘focus’ muscle energy and provide support in high energy movements
RHEON™ Computational Design in body armour IP development
Blue Elvin x RHEON™ CrossFit garments
RHEON™ IP Anatomical protective items
Ron Arad Studio. Watergate Hotel Light sculpture
Xenith x RHEON™ NFL Helmet Challenge Grant Winners
adidas x RHEON™ AdiZero computational process
UWE Bristol Pavilion
RHEON™ Rethinking design methods
RHEON™ Render and visualisation
Home appliances. Forms that co-exist with dust
RHEON™ Shoulder protection exploration
London Design Festival. Friction pavilion
Ron Arad Studio. One off piece for a gallery exhibition
Skills
Experience
Product design and development, team building and management, process and system implementation, Visual programming, computational design, parametric and generative design, digital modelling, product design, AI optimisation methods, design research, design strategy, user centred design, Adobe Creative Suite, Processing, Grasshopper 3D, Kangaroo physics, Research Projects, Project Planning, Teaching in HE, Problem Solving, Cross-functional Team Leadership, Workload Prioritization, Passionate about Work, Art Direction, Time Management, Organization Skills, Brand Development, Leadership, Team Building, Team Leadership, CMF, Creative Direction, Sports design, consumer electronics, furniture design Generative AI, Midjourney, Project Management, Industrial Design, Parametric Design, Design Strategy, Product Design, Rapid Prototyping, Rhino 3D, Grasshopper, Design Thinking, 3D Modelling, Concept Generation, 3D rendering, User-centered Design, life-centred Design, User Experience, Visual Communication, Design Research, Computational Design, Evolutionary Computation
Teaching Fellow in Design Engineering at Dyson School of Design Engineering Imperial College London
Leading the Advanced Industrial Design module that is focused on solving design problems with metamaterials, design for sports, computational design and AI tools. In addition, delivering lectures on innovation, entrepreneurship, product development, computational design, design for manufacture and design for additive manufacturing. Teaching in both Design Engineering and RCA’s IDE and GID programmes
2018 - current
Head of Design at Rheon Labs
Founding member of the company. Founded the Product Design team, product visual language. methodology and approach to products. Shaping one of its unique USPs - computational design methods and solving design problems with metamaterials. Leading a team of computational designers and design engineers. Strategic and day to day planning and priorities of technical development and activities. Establishing design process. Project management, account management and client relationships, technical sales. Developing design methods, 5-year strategic planning of design capability. Responsible to deliver products from ideation to production, decisions in relevant stages of NPD. Participate in grant and IP writing and generation, recruitment and overseeing the internship programme.
2020 - current
Senior Designer at Rheon Labs
Development of unique design solutions with computational designs methods. Project management. Internship mentoring. prototyping and iterative design assessment through testing. Content generation. Integrating DFM into design
2018 - 2020
Lecturer in Design at University of the West of England Bristol
Teaching in the Product Design Technology course
2016 - 2018
Senior Industrial Designer at Ron Arad Associates
Furniture design and large installations. Client communication. Digital and algorithm driven modelling. Visualisation and animation. Design problem solving
2015 - 2016
Co-Founder at Link Shoe
R&D lead of a patented digital footwear customisation platform. Investors meeting and pitches
2013 - 2015
Course leader at Domus Academy
Introduction to computational design innovative thinking
2016
Senior Product Designer at Padwa Design
Clients: Mennen Medical, Carestream, Alma Lasers, HealthWatch. The role included generating innovative concepts for a range of consumer products and electronics, including medical, automotive, urban and interior design
2010 - 2013
Teaching Associate at Shenkar College of Engineering and Design
2012 - 2013
Industrial Designer at ArkitD
2009 - 2010